Join us at The PPA Festival on Thursday May 10, where we'll be joining Consumer Magazines and Business Media at London's Tobacco Dock for the magazine media event of the year.
We'll be running three sessions over the day across three stages, we look forward to seeing you there.
THE MAGNETIC SESSIONS:
11:10 - 11:50
THE TRUST STAGE: BIASES AND BLIND SPOTS
Never has there been a time when bias in business, advertising and media planning is more widely acknowledged. With countless studies highlighting the discrepency between evidence and perception of various media channels contribution, we take a look at why these biases continue to exist, through the lens of behavioural economics. Richard Shotton - author of best-selling book The Choice Factory, presents some insights and practical steps we can all take to avoid the blind spot trap. He will be joined by Mike Florence, Chief Strategy Officer for PHD Media; Morag Blazey, CEO of Ebiquity and industry commentator Dominic Mills to discuss how we collectively take up the mantle for more objective decision making.
Dominic Mills, Media Commentator
Richard Shotton, Manning Gottlieb OMD
Morag Blazey, CEO, Ebiquity
Mike Florence, Chief Strategy Officer, PHD Media
THE INNOVATE STAGE: HOW PASSION PAYS
Since 2012 consumer spend on past times and enthusiasms has grown by over 30 per cent. A remarkable increase given all other forms of discretionary spend over the same period have remained flat. The advent of a new measurement currency PAMCo, released in April for published media, allows us to see better than ever the reach and engagement of sector specific magazines across all media platforms. Consumer demand for content that supports passions is growing, but what does this mean for advertiser and brands? Douglas McCabe, CEO of Enders Analysis; Nicky Holt, Group Commercial Director, Bauer Media and Amanda Wigginton, Insight Director at Time Inc. present and discuss some new consumer and audience data and pose the question - do advertisers fully understand the potential benefit of targeting that which defines us?
Sue Todd, CEO, Magnetic
Douglas McCabe, CEO, Enders Analysis
Amanda Wigginton, Insight Director at Time Inc.
Nicky Holt, Group Commercial Director, Bauer Media
THE PASSION STAGE: PUTTING TRUST IN CONTEXT
Trust in brands has come under attack of late, but trust and context are heavily entwined. Understand these principles and you can unlock opportunities for rebuilding credibility for advertisers. In this session, we take a look at the role that magazine brands can play in this process, through the lens of the fashion, food and film sectors.
Sue Todd, CEO, Magnetic
Anna Sampson, Insight & Strategy Director, Magnetic
Ffion Turner, Business Science Director, MediaCom North
The full agenda for the day can be found here
Manning Gottlieb OMDView biography
PHD MediaView biography
Enders AnalysisView biography
Time Inc. UKView biography
Media CommentatorView biography
Bauer MediaView biography
New event: Magnetic Stories
PPA Festival 2019
March 2019 | Spark North 2019 | HOME Manchester
November 2018 | Spark 2018 | Bloomsbury Ballroom, London
September 2018 | Home Truths | The Hospital Club, London
June 2018 | Spotlight Awards 2018 | The Vinyl Factory, London
May 2018 | Media 360 | The Grand, Brighton
May 2018 |The PPA Festival| Tobacco Dock, London
March 2018 | AdWeek Europe | London
February 2018 | Motors Breakfast | Kings Place, London
February 2018 | Spark North | King St Townhouse, Manchester
November 2017 | Solving the Context Crisis | Soho Hotel
October 2017 | FIPP World Congress | Tobacco Dock, London
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