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Magnetic Sessions at The PPA Festival

Join us at The PPA Festival on Thursday May 10, where we’ll be joining Consumer Magazines and Business Media at London’s Tobacco Dock for the magazine media event of the year. 

We’ll be running three sessions over the day across three stages, we look forward to seeing you there.

THE MAGNETIC SESSIONS:

11:10 – 11:50

THE TRUST STAGE: BIASES AND BLIND SPOTS

Never has there been a time when bias in business, advertising and media planning is more widely acknowledged. With countless studies highlighting the discrepency between evidence and perception of various media channels contribution, we take a look at why these biases continue to exist, through the lens of behavioural economics. Richard Shotton – author of best-selling book The Choice Factory, presents some insights and practical steps we can all take to avoid the blind spot trap. He will be joined by Mike Florence, Chief Strategy Officer for PHD Media; Morag Blazey, CEO of Ebiquity and industry commentator Dominic Mills to discuss how we collectively take up the mantle for more objective decision making.

Moderator:

Dominic Mills, Media Commentator

Speakers:

Richard Shotton, Manning Gottlieb OMD

Morag Blazey, CEO, Ebiquity

Mike Florence, Chief Strategy Officer, PHD Media

13:45-14:25

THE INNOVATE STAGE: HOW PASSION PAYS

Since 2012  consumer spend on past times and enthusiasms has grown by over 30 per cent. A remarkable increase given all other forms of discretionary spend over the same period have remained flat. The advent of a new measurement currency PAMCo, released in April for published media, allows us to see better than ever the reach and engagement of sector specific magazines across all media platforms. Consumer demand for content that supports passions is growing, but what does this mean for advertiser and brands? Douglas McCabe, CEO of Enders Analysis; Nicky Holt, Group Commercial Director, Bauer Media and Amanda Wigginton, Insight Director at Time Inc. present and discuss some new consumer and audience data and pose the question – do advertisers fully understand the potential benefit of targeting that which defines us?

Moderator:

Sue Todd, CEO, Magnetic

Speakers:

Douglas McCabe, CEO, Enders Analysis

Amanda Wigginton, Insight Director at Time Inc.

Nicky Holt, Group Commercial Director, Bauer Media

14:30-15:00

THE PASSION STAGE: PUTTING TRUST IN CONTEXT

Trust in brands has come under attack of late, but trust and context are heavily entwined. Understand these principles and you can unlock opportunities for rebuilding credibility for advertisers. In this session, we take a look at the role that magazine brands can play in this process, through the lens of the fashion, food and film sectors.

Moderator:

Sue Todd, CEO, Magnetic

Speakers:

Anna Sampson, Insight & Strategy Director, Magnetic

Ffion Turner, Business Science Director, MediaCom North

The full agenda for the day can be found here 

www.ppa.co.uk/Events/PPAFestival2018

www.ppa.co.uk/Events/PPAFestival2018

Speakers

Richard Shotton

Richard Shotton

Head of Insight
Manning Gottlieb OMD

Richard Shotton

Head of Insight
Manning Gottlieb OMD

Richard is Deputy Head of Evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards. 

He started his career as a media planner 17 years ago, working on accounts such as Coke, 118 118 and comparethemarket.com, before moving into research. 

Richard is interested in how findings from behavioural science can be applied to advertising. He writes about the behavioural experiments he runs for titles such as WARC, The Drum, Campaign, Admap and Mediatel. He tweets about the latest social psychology findings from the handle @rshotton.

Morag Blazey

Morag Blazey

CEO of the Global MI Practice
Ebiquity

Morag Blazey

CEO of the Global MI Practice
Ebiquity

Morag spent more than 20 years in ad agencies as a TV Buyer, Planner and Account Director. She became Managing Director of PHD in 1999 and served as CEO from 2006 to 2008. She assisted PwC and Fishburn Hedges in the development of a communications strategy for the pensions reform bill, and worked with the Olympic Delivery Authority before joining Ebiquity in 2009 as International Practice Leader for Advertising Intelligence. She was appointed to the newly created role of UK CEO in 2012 and was made CEO of the Global Market Intelligence Practice in 2015 when she was also appointed to the plc board. Morag is a fellow of the IPA.

Mike Florence

Mike Florence

Chief Strategy Officer
PHD Media

Mike Florence

Chief Strategy Officer
PHD Media

Mike is dedicated to making good ideas happen. He inspires people to be more ambitious in terms of thinking as he firmly believes that creativity is effectiveness. Mike has also introduced a new planning approach at PHD, called rhythms planning, and is a member of the Cannes Chimera, a ‘super agency’ of creative talent made up of winners of the Cannes Lions Grand Prix. He was named the UK’s top media planner in the 2017, 2018 & 2019 Campaign Annual and won Campaign’s Media Planner of the Year Award in March 2019 & March 2020.

@MrLoFlo

Ffion Turner

Ffion Turner

Business Science Director
MediaCom

Ffion Turner

Business Science Director
MediaCom

Ffion joined MediaCom in 2004 having graduated with an MSc Economics from University College London and previously a BSc Economics graduate of the University of Leicester. Ffion has worked across an impressive range of sectors in her time including financial services, pharmaceutical, FMCG, retail, charities, technology and gaming. She has previously run a number of very large analytics projects, managing a large team of analysts, co-ordinating cross agency teams, and dealing day to day with senior client stake holders.

Having spent 9 years at MediaCom London, she transferred to MediaCom North Group in 2013 to set up the analytical offering and now oversees projects across Manchester, Leeds and Birmingham. Ffion oversees projects covering the full suite of marketing effectiveness disciplines from tech, data science, statistical modelling (including MMM, Digital Attribution and conjoint) and consumer behavioral understanding through brand tracking and creative testing. 

Douglas McCabe

Douglas McCabe

CEO
Enders Analysis

Douglas McCabe

CEO
Enders Analysis

Douglas is a leading expert on print and digital publishing. He analyses supplier strategies and forecasts consumption, revenue and advertising. He is a former director of Fish4, the online advertising portal, and was Director of Sales Development and market insights at the HMV Group. Douglas holds a degree from Stirling University.

@DouglasMcCabe

Sue Todd

Sue Todd

CEO
Magnetic

Sue Todd

CEO
Magnetic

Sue Todd launched Magnetic, the marketing agency for magazine media, in March 2015, to help customers get the very best return from their advertising spend with magazine media. Working with the UK’s largest consumer publishers, Sue and the Magnetic team have a remit to champion the power and vitality of magazine media in all its forms to the marketing and advertising community.

Sue began her career at EMAP in the research team, working through the ranks to become Marketing and People & Culture Director. From there she spent two years as Marketing Director at CBS Outdoor (now Global), before running specialist brand and culture consultancy Wonder for seven years, where her clients included Channel 4, Harrods, MEC, Primesight and Grey.

She is a non-exec Director on the board of The Big Issue and in her spare time enjoys the theatre, podcasts, singing and cycling.

@SueTodd2
@magneticmedia

Amanda Wigginton

Amanda Wigginton

Group Customer Strategy Director
Time Inc. UK

Amanda Wigginton

Group Customer Strategy Director
Time Inc. UK

Amanda Wigginton leads the Customer Strategy team at Time Inc. UK, a fusion of three specialist departments: research, data and analytics, to form one central unit. Amanda works with all areas of Time Inc. UK including content development, advertising and marketing to put the customer central to strategy and revenue generation.  Amanda has held a number of different roles in her time at Time Inc. (UK) including overseeing the development and implementation of the new product development research process, leading the centralisation of the research and insight team across the business, and developing a number of award winning research initiatives including The Origin Lounge, GenerationYNot! and Live the Passion!  Amanda sits on a number of industry committees including representing the PPA on the PAMCO Technical Committee.  

Dominic Mills

Dominic Mills

Media Commentator and Mediatel Journalist

Dominic Mills

Media Commentator and Mediatel Journalist

Dominic has over a quarter of a century of experience as a business journalist and editor for leading international B2B publishers. Before becoming Editorial Director of Haymarket Business Media in 1998, he was Editor of Campaign.

He wrote a column on advertising and media for the Daily Telegraph for 10 years and these days writes a weekly ‘Mills on Monday’ column for Mediatel.

Nicky Holt

Nicky Holt

Managing Director, Commercial
Bauer Media

Nicky Holt

Managing Director, Commercial
Bauer Media

Nicky Holt is well established in the media world, having worked across print, digital and events in senior marketing, publishing and commercial roles for some of the world’s biggest media businesses. As Managing Director, Commercial for Bauer Media UK Publishing, she leads the Specialist and Lifestyle teams which work directly with clients and agencies, helping to create maximum impact and results for commercial customers across Bauer’s portfolio. Recent projects include leading product development teams to deliver the roll out of Bauer Illuminate; supporting Project Rainbow, a suite of measurable digital solutions for SMEs; and championing Bauer Autoventure, working on creative solutions and partnerships for automotive clients.

Nicky is an NLP coach, using her skills to support her teams, and mentors a group of female entrepreneurs, helping them to shape their businesses to reach potential. She is an advocate for all things Mental Health and was instrumental in the launch of Thrive, Bauer’s Wellness programme in 2018. She also chairs the Belonging at Bauer ‘Enable’ team, supporting inclusion for all.

Anna Sampson

Anna Sampson

Insight & Strategy Director
Magnetic

Anna Sampson

Insight & Strategy Director
Magnetic

An insight practitioner with sixteen years’ experience spanning start-ups to big agencies, Anna started out as a research executive at Carat before moving onto Rise Communications and then MediaCom.

She now fronts the insight narrative for Magnetic and prides herself on telling compelling stories with all sorts of research, data and evidence. Anna believes insight starts with curiosity but really delivers when it is successfully applied and observation matches up with opportunity.

@annasampson7

Magnetic Sessions at The PPA Festival