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Magnetic Sessions at The PPA Festival

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Join us at The PPA Festival on Thursday May 10, where we'll be joining Consumer Magazines and Business Media at London's Tobacco Dock for the magazine media event of the year. 

We'll be running three sessions over the day across three stages, we look forward to seeing you there.

THE MAGNETIC SESSIONS:

11:10 - 11:50
THE TRUST STAGE: BIASES AND BLIND SPOTS

Never has there been a time when bias in business, advertising and media planning is more widely acknowledged. With countless studies highlighting the discrepency between evidence and perception of various media channels contribution, we take a look at why these biases continue to exist, through the lens of behavioural economics. Richard Shotton - author of best-selling book The Choice Factory, presents some insights and practical steps we can all take to avoid the blind spot trap. He will be joined by Mike Florence, Chief Strategy Officer for PHD Media; Morag Blazey, CEO of Ebiquity and industry commentator Dominic Mills to discuss how we collectively take up the mantle for more objective decision making.

Moderator:
Dominic Mills, Media Commentator

Speakers:
Richard Shotton, Manning Gottlieb OMD
Morag Blazey, CEO, Ebiquity
Mike Florence, Chief Strategy Officer, PHD Media

13:45-14:25
THE INNOVATE STAGE: HOW PASSION PAYS

Since 2012  consumer spend on past times and enthusiasms has grown by over 30 per cent. A remarkable increase given all other forms of discretionary spend over the same period have remained flat. The advent of a new measurement currency PAMCo, released in April for published media, allows us to see better than ever the reach and engagement of sector specific magazines across all media platforms. Consumer demand for content that supports passions is growing, but what does this mean for advertiser and brands? Douglas McCabe, CEO of Enders Analysis; Nicky Holt, Group Commercial Director, Bauer Media and Amanda Wigginton, Insight Director at Time Inc. present and discuss some new consumer and audience data and pose the question - do advertisers fully understand the potential benefit of targeting that which defines us?

Moderator:
Sue Todd, CEO, Magnetic

Speakers:
Douglas McCabe, CEO, Enders Analysis
Amanda Wigginton, Insight Director at Time Inc.
Nicky Holt, Group Commercial Director, Bauer Media

14:30-15:00
THE PASSION STAGE: PUTTING TRUST IN CONTEXT

Trust in brands has come under attack of late, but trust and context are heavily entwined. Understand these principles and you can unlock opportunities for rebuilding credibility for advertisers. In this session, we take a look at the role that magazine brands can play in this process, through the lens of the fashion, food and film sectors.

Moderator:
Sue Todd, CEO, Magnetic

Speakers:
Anna Sampson, Insight & Strategy Director, Magnetic
Ffion Turner, Business Science Director, MediaCom North

The full agenda for the day can be found here 

Speakers

Richard Shotton

Manning Gottlieb OMD

View biography

Morag Blazey

Ebiquity

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Mike Florence

PHD Media

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Ffion Turner

MediaCom

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Douglas McCabe

Enders Analysis

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Sue Todd

Magnetic

View biography

Amanda Wigginton

Time Inc. UK

View biography

Dominic Mills

Media Commentator

View biography

Nicky Holt

Bauer Media

View biography

Anna Sampson

Magnetic

View biography