At the PPA Festival in London’s Tobacco Dock, Magnetic hosted a series of sessions with a focus on the commercial challenges facing the media industry. With an exceptional line-up of speakers and topics that ranged from Trust, Influencer Marketing and the dangers of short-termism in the marketplace, it was no wonder there was standing room only.
Marcus Rich, chairman of Magnetic and CEO Time Inc. UK, delivered the annual Marcus Morris speech. He said: “It’s the most exciting time for our industry because we’re at a tipping point when people are considering what we do; a time when clients and agencies, consumers, and investors, are thinking about what we do in a more positive light.”Rich touched on the issue of short-termism creating a crisis in advertising effectiveness at a time when marketers face greater complexity in reaching the consumer, which provided a nice link into Magnetic’s first session, on its own dedicated stage, explored this subject in greater detail.
How should advertisers, agencies and media owners move forward to facilitate growth for brands whilst accounting for diversified business objectives? This session looked at the highlights from a forthcoming report compiled by Enders into the causes and affect of short-termism and what might need to change moving forward.
As the call for more robust social media data reporting continues, our panel of magazine leaders from three key sectors - entertainment, beauty and motoring - unpicked the role of bloggers, vloggers and magazine brands, unlocking the secrets to influencer marketing.
SESSION 3: Finding Your Marketing Compass: Reality, Meaningful Connections & ROI
As consumers become increasingly cynical about institutions and advertising, our senior panel discussed how we can rebuild this relationship and the role of media brands in delivering trusted environments for advertisers.
Our three advertising agency rising stars discussed everything from their thoughts on magazines, to some of the big debates around trust, brand safety and working in media today. What do they really think of magazine media and when it comes to trusted environments, and where do they figure vs other media?
Bauer MediaView biography
Hearst UKView biography
The WeekView biography
Group M WorldwideView biography
Skin the Cat LtdView biography
Enders AnalysisView biography
Time Inc.View biography
Auto Express and CarbuyerView biography
Manning Gottlieb OMDView biography
MediaCom NorthView biography
Media CommentatorView biography
Bauer MediaView biography
Time Inc. UKView biography
PPA Festival 2019
March 2019 | Spark North 2019 | HOME Manchester
November 2018 | Spark 2018 | Bloomsbury Ballroom, London
September 2018 | Home Truths | The Hospital Club, London
June 2018 | Spotlight Awards 2018 | The Vinyl Factory, London
May 2018 | Media 360 | The Grand, Brighton
May 2018 |The PPA Festival| Tobacco Dock, London
March 2018 | AdWeek Europe | London
February 2018 | Motors Breakfast | Kings Place, London
February 2018 | Spark North | King St Townhouse, Manchester
November 2017 | Solving the Context Crisis | Soho Hotel
October 2017 | FIPP World Congress | Tobacco Dock, London
September 2017 | Spark | 8 Northumberland Avenue, London
July 2017 | SPOTLIGHT |The Vinyl Factory, Soho
June 2017 | Country Homes & Interiors Summer Show | Islington
May 2017 | The Lab | Clerkenwell Green
May 2017| Digital Content Summit | Royal Garden Hotel, London
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