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At the PPA Festival in London’s Tobacco Dock, Magnetic hosted a series of sessions with a focus on the commercial challenges facing the media industry. With an exceptional line-up of speakers and topics that ranged from Trust, Influencer Marketing and the dangers of short-termism in the marketplace, it was no wonder there was standing room only.

Marcus Rich, chairman of Magnetic and CEO Time Inc. UK, delivered the annual Marcus Morris speech. He said: “It’s the most exciting time for our industry because we’re at a tipping point when people are considering what we do; a time when clients and agencies, consumers, and investors, are thinking about what we do in a more positive light.”Rich touched on the issue of short-termism creating a crisis in advertising effectiveness at a time when marketers face greater complexity in reaching the consumer, which provided a nice link into Magnetic’s first session, on its own dedicated stage, explored this subject in greater detail.  

SESSION 1: Marketing Short-termism: Is an Effectiveness Crisis Looming?   

Session 1 - PPA Festival

How should advertisers, agencies and media owners move forward to facilitate growth for brands whilst accounting for diversified business objectives? This session looked at the highlights from a forthcoming report compiled by Enders into the causes and affect of short-termism and what might need to change moving forward.

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SESSION 2: Navigating The New Influencer Ecosystem  

Session 2 - PPA Festival

As the call for more robust social media data reporting continues, our panel of magazine leaders from three key sectors - entertainment, beauty and motoring - unpicked the role of bloggers, vloggers and magazine brands, unlocking the secrets to influencer marketing.

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SESSION 3: Finding Your Marketing Compass: Reality, Meaningful Connections & ROI

Session 3 - PPA Festival

Sue Elms challenged us to burst the filter bubble and start making more media-neutral and evidence-based decisions.

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SESSION 4: Navigating Trust in a Post-truth Era

Session 4 - PPA Festival

As consumers become increasingly cynical about institutions and advertising, our senior panel discussed how we can rebuild this relationship and the role of media brands in delivering trusted environments for advertisers.

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SESSION 5: Millennials and Magazine Media: A View from the Front Line

Session 5 - PPA Festival

Our three advertising agency rising stars discussed everything from their thoughts on magazines, to some of the big debates around trust, brand safety and working in media today. What do they really think of magazine media and when it comes to trusted environments, and where do they figure vs other media?

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Speakers

Lucie Cave

Bauer Media

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James Wildman

Hearst UK

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Claire Beale

Campaign

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David Weeks

The Week

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Lindsay Pattison

Group M Worldwide

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David Golding

adam&eveDDB

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Chris Broadbent

MediaCom

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Sue Elms

Skin the Cat Ltd

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Douglas McCabe

Enders Analysis

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Justine Southall

Time Inc.

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Steve Fowler

Auto Express and Carbuyer

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Anneka Dew

Manning Gottlieb OMD

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Scott Bilbe

Initiative

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Georgia Penny

MediaCom North

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Chris Donnelly

Mindshare

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Sue Todd

Magnetic

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Dominic Mills

Media Commentator

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Abby Carvosso

Bauer Media

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Marcus Rich

Time Inc. UK

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Anna Sampson

Magnetic

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