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MPA and Become Business Lunch Series - Media and Magazines

mpa lUNCH 2.jpg

Magnetic hosted a post-lunch panel discussion at the MPA lunch on the 9th November in Manchester, and pictures from the day can be viewed here 

With continued debate about the value of online environments, and the increasing acceptance that content is more important than channel or device, we took a look at the role of magazine media alongside other digital environments to better understand the evolving role they play in modern marketing communications.

A cross section of experts on our panel included:

  • Lucie Cave, Heat
  • Tim Glanfield - Radio Times
  • Nick Southgate, Behavioural Economist

"Where do editors fit in when content is broadly selected by algorithms?"

"Should deeper more engaging moments be measured and valued differently?"

"Are engagement and attention really the metrics that matter when looking to assess effectiveness?"

Speakers

Sue Todd

Magnetic

View biography

Lucie Cave

Bauer Media

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Dr. Nick Southgate

Applied Behavioural Consultant

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Tim Glanfield

RadioTimes.com

View biography