Magnetic hosted a post-lunch panel discussion at the MPA lunch on the 9th November in Manchester, and pictures from the day can be viewed here
With continued debate about the value of online environments, and the increasing acceptance that content is more important than channel or device, we took a look at the role of magazine media alongside other digital environments to better understand the evolving role they play in modern marketing communications.
A cross section of experts on our panel included:
- Lucie Cave, Heat
- Tim Glanfield - Radio Times
- Nick Southgate, Behavioural Economist
"Where do editors fit in when content is broadly selected by algorithms?"
"Should deeper more engaging moments be measured and valued differently?"
"Are engagement and attention really the metrics that matter when looking to assess effectiveness?"
PPA Festival 2019
March 2019 | Spark North 2019 | HOME Manchester
November 2018 | Spark 2018 | Bloomsbury Ballroom, London
September 2018 | Home Truths | The Hospital Club, London
June 2018 | Spotlight Awards 2018 | The Vinyl Factory, London
May 2018 | Media 360 | The Grand, Brighton
May 2018 |The PPA Festival| Tobacco Dock, London
March 2018 | AdWeek Europe | London
February 2018 | Motors Breakfast | Kings Place, London
February 2018 | Spark North | King St Townhouse, Manchester
November 2017 | Solving the Context Crisis | Soho Hotel
October 2017 | FIPP World Congress | Tobacco Dock, London
September 2017 | Spark | 8 Northumberland Avenue, London
July 2017 | SPOTLIGHT |The Vinyl Factory, Soho
June 2017 | Country Homes & Interiors Summer Show | Islington
May 2017 | The Lab | Clerkenwell Green
May 2017| Digital Content Summit | Royal Garden Hotel, London
May 2017 | Media 360 | The Grand, Brighton
May 2017 | ACI’s Publishers Summit | London
May 2017 | The PPA Festival | Tobacco Dock
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