Anna Sampson, Magnetic Head of Insight, took to the Mindshare stage to present highlights from the latest 'Moments That Matter' research.
The study set out to further understand the role that magazine content plays in consumers’ lives, how this works with advertising and how these experiences contribute to our overall well-being.
The research measured participants’ reactions to magazine media content ‘in the moment’ of consumption, compared to their baseline levels.
Download the 'Moments That Matter' deck on the top right of the page.
DownloadsMoments That Matter.pdf
New event: Magnetic Stories
PPA Festival 2019
March 2019 | Spark North 2019 | HOME Manchester
November 2018 | Spark 2018 | Bloomsbury Ballroom, London
September 2018 | Home Truths | The Hospital Club, London
June 2018 | Spotlight Awards 2018 | The Vinyl Factory, London
May 2018 | Media 360 | The Grand, Brighton
May 2018 |The PPA Festival| Tobacco Dock, London
March 2018 | AdWeek Europe | London
February 2018 | Motors Breakfast | Kings Place, London
February 2018 | Spark North | King St Townhouse, Manchester
November 2017 | Solving the Context Crisis | Soho Hotel
October 2017 | FIPP World Congress | Tobacco Dock, London
September 2017 | Spark | 8 Northumberland Avenue, London
July 2017 | SPOTLIGHT |The Vinyl Factory, Soho
June 2017 | Country Homes & Interiors Summer Show | Islington
May 2017 | The Lab | Clerkenwell Green
May 2017| Digital Content Summit | Royal Garden Hotel, London
May 2017 | Media 360 | The Grand, Brighton
May 2017 | ACI’s Publishers Summit | London
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