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Anna Sampson, Magnetic Head of Insight, took to the Mindshare stage to present highlights from the latest 'Moments That Matter' research.

The study set out to further understand the role that magazine content plays in consumers’ lives, how this works with advertising and how these experiences contribute to our overall well-being.

The research measured participants’ reactions to magazine media content ‘in the moment’ of consumption, compared to their baseline levels.

Download the 'Moments That Matter' deck on the top right of the page.