Jump to Main ContentJump to Primary Navigation

Mediatel event: The evolving business of magazine media – a vision for 2020

Mediatel 1.jpg

On November 10, Mediatel hosted a morning event in association with Magnetic, we took a closer look at the evolving magazine media industry. A lineup of influential senior figures from both publishing and agencies debated how the industry is adapting to a digital future, the changing nature of its business models, and the enduring influence of professionally edited, original content.

Pictures from the day can be viewed here and Mediatel Newsline articles from the day can be viewed by clicking on the following links:

The running order from the day is below:

9.30 - Introduction - Derek Jones and Sue Todd

9.35 - Interview – Mediatel Newsline editor, David Pidgeon, with Jan Gooding of Aviva on the topical themes of transparency and the value of content.

9.50 - Editor’s Interview – Former BBC Media Correspondent,Torin Douglas, talks to the editor of Esquire, Alex Bilmes.

10.05 - Panel One: The Current State of Play

The relationship between marketing brands and magazine brands:

Marcus Rich, Time Inc

Duncan Tickell, Immediate

Kerin O’Connor, The Week

  • Are magazine brands still essential for marketing brands?
  • How can magazine publishing best quantify the ROI they offer advertisers in this more data driven world?
  • How does print and digital best work together?
  • Editors or algorithms - how much does human connection as opposed to just clicks, matter to brands?
  • Growing the brands - does every great magazine brand create a  great event opportunity; are publishers slow to grab e-commerce opportunities?

11.00 - Coffee break

11.20 - Editor’s Interview – Former BBC Media Correspondent, Torin Douglas, talks to the editor of Empire, Terri White.

11.35 - Panel Two: 2020 Vision

Strategies and challenges:

Steve Ackerman, Somethin’ Else

Hannah Rouch, Bauer

Jane Wolfson, Hearst

  • Does branded content offer the best route for developing deeper partnership relationships with clients?
  • Distribution strategies – are customers still going to be prepared to pay?
  • Will video replace print as Facebook claim?
  • Are marketing partnerships that go beyond the page to events and other channels the way forward?

12.25 - Closing Comments – Derek Jones

 

Speakers

Marcus Rich

Time Inc. UK

View biography

Dominic Mills

Media Commentator

View biography

Kerin O'Connor

The Week

View biography

Duncan Tickell

Immediate Media

View biography

Terri White

EMPIRE

View biography

Verra Budimlija

MEC

View biography

Sue Todd

Magnetic

View biography

Alex Bilmes

Esquire

View biography

Jane Wolfson

Hearst UK

View biography

David Pidgeon

Mediatel Newsline

View biography

Torin Douglas

Media Commentator

View biography

Jan Gooding

Aviva

View biography