Media360 is the unique annual gathering of companies that are driving media forward. On 17 May 2018, 300 of the most senior and influential industry professionals will come together for two days of thought-provoking content, inspiring insights and outstanding networking all within the luxurious setting of The Grand, Brighton.
Brands, agencies, media owners and tech innovators are hand-selected for their position and influence within the industry.
Exceptional content and outstanding networking with an audience consisting of 50% advertisers with an overall seniority of 85% Director level+ make this is a must-attend event for your calendar.
The full agenda for the two day event can be found by clicking on the links below:
Magnetic will be hosting a session on the Friday as well as pitching up a relaxation area over the two days. Check out the session details below.
Biases and Blind Spots
Never has there been a time where bias is more widely acknowledged. From Time’s Up to Trump to questions around diversity and media planning, the influence and consequences of unconscious bias are apparent.
With countless studies highlighting the discrepancy between evidence and perception, we take a look at why these biases continue to exist, through the lens of behavioural economics. Richard Shotton, author of best-selling book ‘The Choice Factory’, highlights the biases that seem most at play in our industry and chats to Sue Todd about the practical steps we can all take to avoid the blind spot trap.
Richard Shotton: Deputy Head of Evidence, Manning Gottlieb OMD
Sue Todd: Chief executive, Magnetic
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