Magnetic's Anna Sampson joined a panel discussion at ISBA's event on the 4th November, details below.
ISBA Effectiveness Week Satellite session:
Is your brand focusing on Total Media Effectiveness?
Session convenor – Mark Finney, Director of Media & Advertising Affairs - ISBA
Our industry is moving inexorably towards performance marketing, where brands and their agencies are optimising to cost per acquisition or sale rather than softer measures such as awareness, or numerical media measurement such as reach and frequency. It is no accident that Google and Facebook are so successful – they are performance marketing companies par excellence.
We will invite representatives from these “legacy” media to put their ROI cases to us to redress this imbalance.
- Lindsay Clay, Thinkbox
- Mark Barber, Radiocentre
- Karen Stacey, DCM
- Rachel Aldighieri, DMA
- Anna Sampson, Magnetic
- Tim Lumb, OutSmart
- Denise Turner, Newsworks
- Jon Mew, IAB
- Panel Chair: Dominic Mills
Panels and speakers will address how their medium is an effective choice for advertisers in both the short term (sales/ROI) and for the long term health of their brand(s).
November 2018 | Spark 2018 | Bloomsbury Ballroom, London
September 2018 | Home Truths | The Hospital Club, London
June 2018 | Spotlight Awards 2018 | The Vinyl Factory, London
May 2018 | Media 360 | The Grand, Brighton
May 2018 |The PPA Festival| Tobacco Dock, London
March 2018 | AdWeek Europe | London
February 2018 | Motors Breakfast | Kings Place, London
February 2018 | Spark North | King St Townhouse, Manchester
November 2017 | Solving the Context Crisis | Soho Hotel
October 2017 | FIPP World Congress | Tobacco Dock, London
September 2017 | Spark | 8 Northumberland Avenue, London
July 2017 | SPOTLIGHT |The Vinyl Factory, Soho
June 2017 | Country Homes & Interiors Summer Show | Islington
May 2017 | The Lab | Clerkenwell Green
May 2017| Digital Content Summit | Royal Garden Hotel, London
May 2017 | Media 360 | The Grand, Brighton
May 2017 | ACI’s Publishers Summit | London
May 2017 | The PPA Festival | Tobacco Dock
April 2017 | Cosmopolitan's Self Made Summit | London
March 2017 | Ad Week Europe | Picturehouse Central
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