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ISBA Effectiveness Week Satellite session: Is your brand focusing on Total Media Effectiveness?


Magnetic's Anna Sampson joined a panel discussion at ISBA's event on the 4th November, details below.

ISBA Effectiveness Week Satellite session:  

Is your brand  focusing on Total Media Effectiveness? 

Session convenor – Mark Finney, Director of Media & Advertising Affairs - ISBA

Our industry is moving inexorably towards performance marketing, where brands and their agencies are optimising to cost per acquisition or sale rather than softer measures such as awareness, or numerical media measurement such as reach and frequency.  It is no accident that Google and Facebook are so successful – they are performance marketing companies par excellence.  

We will invite representatives from these “legacy” media to put their ROI cases to us to redress this imbalance.

ISBA Event

Anna Sampson, Head of Insight

- Lindsay Clay, Thinkbox
- Mark Barber, Radiocentre
- Karen Stacey, DCM
- Rachel Aldighieri, DMA
- Anna Sampson, Magnetic
- Tim Lumb, OutSmart
- Denise Turner, Newsworks
- Jon Mew, IAB
- Panel Chair: Dominic Mills

Panels and speakers will address how their medium is an effective choice for advertisers in both the short term (sales/ROI) and for the long term health of their brand(s).