Digital Media Strategies is the leading strategic business gathering for the European Media Industry. It is one of the pioneer conferences focused on publishers, magazine, newspaper, digital pureplay and tech - the people defining the future of news, entertainment and niche media.
The European forum recognises the challenges of modern media and helps executives understand changing trends across the sector, evolving commercial strategies and understanding the functioning silos of the industry.
16.00 – 16.30
(TheOpinion) Cross-Platform Distribution – Rethinking Social
Repacking content across social platforms is entirely necessary to maximise potential as a traffic driver or commercial proposition.
In this session, hear best practice for cross-platform distribution, creating value for clients and users, and understanding what kind of content works best for specific platforms.
Lauren Smith, Social Media Editor, Cosmopolitan
09.50 – 10.30
(TheDiscussion) Diversifying Revenue Streams & Moving Away From Over-Reliance On Advertising
The question of high-volume and niche audiences has caused a significant revenue challenge for publishers, who are looking beyond their core business to alternative revenue streams which might balance the dip in ad revenues.
This panel will showcase how publishers are shifting away from reliance on advertising, launching new revenue streams in new product areas, but still maintaining their brand identity deepening relationships with consumers, and presenting no-BS results.
Moderated by: Carolyn Morgan, Managing Director, Penmaen Media
Register your interest here
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