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Fragrance Foundation

Focus on Fragrance
Magnetic will be speaking at a Fragrance Foundation Breakfast Briefing on the 1st February. The morning session offers a review of 2016, benefit from insight into trends and opportunities within the Fine Fragrance Market, covering sales, press & online marketing.


8.00am-9.00am: Buffet Breakfast & Networking (The Dive Bar)

9.00am-10.30am: Presentations

10.30-11am - Opportunity to visit Presenters Stations for further questions (The Dive Bar)

As online searches for fragrance continue to rise in the UK, Google will talk us through the latest trends across the search engine and YouTube to uncover insights as to how today’s consumer is researching and purchasing fragrance.

Imogen Matthews
Imogen Matthews, author and publisher of the Premium Market Report series, will share trend insights from The Fragrance Report 2016, and assess challenges and opportunities for premium fragrance in the year ahead.

Sue Todd, CEO of Magnetic, will share new insight about the evolving influencer ecosystem, and how magazines can best be used with other channels to support brand-building and sales.

My Market Insight
My Market Insight - My Market Insight will present a bird’s eye view of fragrance’s performance in 2016 in both online and offline media, briefly explore the growing influence of bloggers and take a look at fragrance pricing and promotions.

Europe Fragrance Performance in context of UK Fragrance Performance based on the NPD Panel – a short overview of what the consumer has purchased within our retail landscape (based on EPOS numbers)

Tickets £95 + VAT for Members
Non-Members can purchase tickets if available from 02/01/17 @ £142.50 + VAT
For bookings please contact The Fragrance Foundation:
maddi@fragrancefoundation.co.uk or Tel: 01491 845435

Fragrance Foundation