"In fashion and beauty, magazines brands are achieving an engaged and relevant reach.
In the motoring analysis we also found that motoring content from magazine brands had better reach because of increased engagement. With the London motor show achieving 6 times the audience compared to all other channels (bloggers, newspapers & journalists combined) and Geneva motor show reaching double the audience compared to other channels."
The influencer ecosystem is evolving, with brands exploring new strategies and commercial opportunities. Magnetic set out to explore the role of magazine media in this new influencer eco-system and the impact they have in terms of reach and engagement compared to other channels.