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Uniquely, Magazines Deliver Both Pleasure and Purpose

"Magazine media makes you happy because it uniquely satisfies pleasure and purpose, and that creates a welcome environment for advertising"

*This Data Byte has been taken from 'Moments That Matter', for more information regarding this study please get in touch at insight@magnetic.media

Moments That Matter reveals the varying contribution of all media channels to well-being and explores what this means for advertising.

Study Elements:

  • Contextual evidence: an immersion into the theories around well-being and the impact this has on media and advertising
  • Media chat: online community with 50 magazine consumers, to understand context, drivers and the relationship with magazines
  • 10 video enabled depth-interviews to help define and flesh out the key moments in media and magazine consumption
  • A two part quant survey
    a) Part 1- online survey with 2000 magazine consumers, representative of magazine readership
    b) Part 2- a follow up ‘in the moment’ mobile survey with 400 readers from the original sample, representative of differing levels of magazine readership