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Magazine Media, TV and Newsbrands Drive Quality Perceptions

"TV, magazine brands & newsbrands drive QUALITY perceptions and this is because they provide the time and space to explain products and services.

Magazines strength here can be explained by the trusted environment they provide. Advertising is often surrounded by relevant content and the editors and writers are a trusted voice in their area of expertise be that Music, Motoring or Minecraft!"

*This Data Byte has been taken from 'Metrics That Matter', for more information regarding this research please get in touch at insight@magnetic.media

Metrics That Matter is a study that looks at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.