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Magazine Brands Fashion Content Matched the Reach of Bloggers During London Fashion Week

"For fashion, interestingly whilst it is true that bloggers originated more posts than magazine brands over the fashion week period, in terms of reach, magazine posts connected with as many people."

*This Data Byte has been taken from 'The New Influencer Ecosystem', for more information regarding this research please get in touch at insight@magnetic.media

The New Influencer Ecosystem

The influencer ecosystem is evolving, with brands exploring new strategies and commercial opportunities. Magnetic set out to explore the role of magazine media in this new influencer eco-system and the impact they have in terms of reach and engagement compared to other channels.