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Magazine Brands Beauty Content Matched the Reach of Bloggers During London Fashion Week

"For beauty, although a lot smaller than fashion, not only did magazine produce more content, it also reached more than bloggers"

*This Data Byte is taken from 'The New Influencer Ecosystem', for more information regarding this study please get in touch at insight@magnetic.media

The New Influencer Ecosystem

The influencer ecosystem is evolving, with brands exploring new strategies and commercial opportunities. Magnetic set out to explore the role of magazine media in this new influencer eco-system and the impact they have in terms of reach and engagement compared to other channels.