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Influencers Congregate in Magazine Environments

"80% of the top 100 posts at the London and Geneva Motor Shows were generated by Magazine Brand Forums"

*This Data Byte has been taken from 'The New Influencer Ecosystem', for more information regarding this research please get in touch at insight@magnetic.media

The New Influencer Ecosystem

The influencer ecosystem is evolving, with brands exploring new strategies and commercial opportunities. Magnetic set out to explore the role of magazine media in this new influencer eco-system and the impact they have in terms of reach and engagement compared to other channels.