Jump to Main ContentJump to Primary Navigation

Campaigns with Magazine Print and Digital are Twice as Impactful on Brand KPIs as Print Alone

"Our study shows that a multi-channel magazine approach has a far bigger impact on KPIs even accounting for spend. Campaigns with magazine print & digital are almost twice as impactful on brand KPIs as print alone."

*This Data Byte has been taken from 'Metrics That Matter', for more information regarding this research please get in touch at insight@magnetic.media

Metrics That Matter is a study that looks at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.