24 September 2017
In: Data Bytes
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"Our study shows that a multi-channel magazine approach has a far bigger impact on KPIs even accounting for spend. Campaigns with magazine print & digital are almost twice as impactful on brand KPIs as print alone."
*This Data Byte has been taken from 'Metrics That Matter', for more information regarding this research please get in touch at firstname.lastname@example.org
Metrics That Matter is a study that looks at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
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