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Attention and Quality Online is Significantly Higher with Magazine Brands

*This Data Byte has been taken from 'Metrics That Matter', for more information regarding this research please get in touch at insight@magnetic.media

Metrics That Matter looks at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.

Magnetic conducted some work with Moat for this study, they created magazine media scores for a basket of 5 Publishers. 

They compared their benchmark scores to the norms for all Moat subscribers and found that the interaction RATE was more than 18% higher for magazine brands online when compared with other digital environments, and that interaction TIME was 30% higher.

More information regarding Metrics That Matter can be viewed here