Jump to Main ContentJump to Primary Navigation

Some Metrics Make Bigger Impact on Some KPIs Than Others

"Magazine media brands online delivered a significantly stronger impact on brand KPIs than other online environments, with a 41% increase in impact on KPIs, such as purchase consideration, purchase intention and recommendation."

*This Data Byte has been taken from 'Metrics That Matter', for more information regarding this research please get in touch at insight@magnetic.media

Metrics That Matter is a study that looks at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.