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90% of Magazine Readers Look at the Adverts

Magnetic’s Rules of Attraction study takes a closer look at the role that magazine media plays in consumers’ lives and identifies the key relationship benefits advertisers can leverage to make their campaigns resonate with consumers.

  • The study interviewed more than 15,000 magazine users over a two-year period and provides a comprehensive overview of their media relationships across different channels.
  • It included mobile diaries, online surveys, in-depth video, and face-to-face interviews, which highlighted the 28% increase in digital interactions with magazine media year-on-year.
  • The Rules of Attraction also identifies the six key pillars of magazine media influence.
*This Data Byte was taken from the 'Rules of Attraction', for more information regarding this study please get in touch at insight@magnetic.media