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84% of Marketing Professionals Worldwide Expect to Launch a Campaign Involving an Influencer in the Next 12 Months

*This Data Byte has been taken from 'The New Influencer Ecosystem', for more information regarding this study please get in touch at insight@magnetic.media

Influencer marketing is increasingly being used in the media mix and this trend only seems set to grow, with 84% of marketing professionals worldwide expected to launch a campaign involving an influencer in the next 12 months.  

The influencer ecosystem is evolving, with brands exploring new strategies and commercial opportunities. Magnetic set out to explore the role of magazine media in this new influencer eco-system and the impact they have in terms of reach and engagement compared to other channels.