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+6% Positive Shift in Subjective Wellbeing With Consuming Magazine Media

"The magazine moment makes us feel good, and this is especially true for millennials, magazines moments deliver a 6% uplift in subjective wellbeing and this rises to 12% for Millennials"

*This Data Byte has been taken from 'Moments That Matter', for more information regarding this study please get in touch at insight@magnetic.media

Moments That Matter reveals the varying contribution of all media channels to well-being and explores what this means for advertising.

Study Elements:

  • Contextual evidence: an immersion into the theories around well-being and the impact this has on media and advertising
  • Media chat: online community with 50 magazine consumers, to understand context, drivers and the relationship with magazines
  • 10 video enabled depth-interviews to help define and flesh out the key moments in media and magazine consumption
  • A two part quant survey
    a) Part 1- online survey with 2000 magazine consumers, representative of magazine readership
    b) Part 2- a follow up ‘in the moment’ mobile survey with 400 readers from the original sample, representative of differing levels of magazine readership 

The full write up for this study can be found here