Moments That Matter reveals the varying contribution of all media channels to well-being and explores what this means for advertising.
Contextual evidence: an immersion into the theories around well-being and the impact this has on media and advertising
Media chat: online community with 50 magazine consumers, to understand context, drivers and the relationship with magazines
10 video enabled depth-interviews to help define and flesh out the key moments in media and magazine consumption
A two part quant survey a) Part 1- online survey with 2000 magazine consumers, representative of magazine readership b) Part 2- a follow up ‘in the moment’ mobile survey with 400 readers from the original sample, representative of differing levels of magazine readership