Stylist encourages readers to be 'a little more French'
THE BIG IDEA
Stylist readers’ long-held fascination with the chic and confidence of French women allowed them to create an entire campaign around the idea of being “a little more French” – a smart, overriding theme readers would have picked up at any time, with or without a sponsor.
The launch was a themed print issue centred around the creation of the Château de Stylist – Stylist took over a luxury venue in rural France with Chambord and invited readers to come and spend time with bloggers, writers and key figures from the Stylist editorial team itself.
This kicked off a weekly column from well-known French screenwriter and journalist Audrey Diwan, then towards the end of the campaign Chambord joined Stylist at Stylist Live 2016 as one of the main sponsors, running a Chambord bar.
Readers were fully engaged with the idea from the start. The feedback on Audrey’s column was incredibly positive and the experience in France, amplified digitally, was one of the most memorable and original Stylist had ever undertaken.
The client was fully integrated with all Stylist platforms, and running the event enabled Stylist to pull Chambord into the very heart of the magazines content without seeming invasive.
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